lab/l marketing blog

Spotlight on… Content Writing by Label Marketing

Mon, 09 Jan 2023 08:00:06 GMT

Whether it is for a blog, a website, a brochure or a piece of digital marketing, content must always be king.

Writing content in marketing must always be led by the audience as they will determine the engagement and response to the piece and ultimately convert that content into cash. Consideration should be made early in the process to the headline and the hook of the content to make sure you are achieving your objectives.

At the start of any content writing should be the route to include relevant call to actions and key information that matters to the audience. Your content should tell your audience something and in a way that is appealing to them. There is no point in just laying out your company information, you have to make sure that company information can change/improve something for your audience.

If the content is for online, then it needs to be optimised for SEO. Including the relevant key words and search terms will push your content writing to the next level and ensure it is found by Google and other search engines. This is also relevant for social platforms including Facebook and Instagram who look for great content that is relevant to their users.

Tone of voice is important too, your brand has its own style and this includes how it talks to your audience through content writing. If you have an informal brand, tone of voice can be conversational, friendly and relaxed. More corporate organisations should stick to being professional and where necessary technical, to be consistent with their other marketing.

Label Marketing has supplied content writing to clients in the following formats:

Website content
Social media content
Brochure content
Marketing strategy content
Tender writing
Content for whitepapers
Blog posts
Business documentation
Product descriptions
Sales literature
Marketing and sales presentations

If you have a requirement for marketing content both offline and online and need some support, then get in touch . We are happy to talk through your requirements.

What’s in a name? What to consider when naming your business

Mon, 17 Oct 2022 08:30:00 GMT

When setting up a business, it can be difficult to think of a name. Some find it easy if they choose the name of the business owner or their initials but if you don’t want to go down that route, where do you get your inspiration?

The name Label Marketing was assumed to be chosen because we offer a range of “white label” marketing services that can fit any business. This is true and a much better fit than the original reason.

When choosing a business name you should take into account the following:

Domain names – are they available and do they fit. You need to check that if your business name is more than one word that it still makes sense when they are written as a continuous phrase

SEO – is there a word in your business name which is a general SEO term where you will fight for placement? This could influence how much you have to spend on search terms in your marketing strategy

Email – does your business name make a long email address? If your business name is quite long consider only using first names@ rather than firstname.lastname@

Longevity – will your business name stand the test of time? There are business names (not to be mentioned here!) that just don’t fit long term. They maybe work when the business is young but as time goes by, does it still fit with where the business has grown to?

Simple spelling – problems can arise when you have numbers in the business name or letters that are unexpected. X’s instead of S, or similar.

Building a brand can be tricky but getting the name right is good way to build your marketing foundation.

A bit about Label Marketing

Label Marketing is a young business with a wealth of experience behind it delivering marketing services to SMEs and global companies in the following sectors:

Manufacturing
Technology
Fashion
Health & Social Care
Professional Services
Property Management

If you are looking for support to deliver your marketing strategy, social media, copywriting, blog posts, tender writing or website content then get in touch .

Spotlight on… Tender writing by Label Marketing in Health and Social Care

Wed, 14 Sep 2022 10:00:00 GMT

Writing effective responses for tenders can seem daunting and they are certainly time consuming but at Label Marketing – we love them!

We have a proven successful track records of securing work for clients in the health and social care sector through our tender writing. We understand the buying authorities and have experience of delivering appropriate responses. Knowing key phrases, how to communicate your working practices and finding your niche is all integral to our tender writing approach.

Nobody knows your business like you do but with our support, we can communicate that through our tender writing. We take our time to understand your operational practices and build our knowledge though research, meeting with you and learning from your other marketing activities.

We will always be clear about deadlines working towards submission ahead of this and provide copies for your review prior to submission.

Keeping up to date with changes in legislation and sector requirements enables us to provide the very best service. Understanding the market is a fundamental requirement of delivering effective tenders.

Tenders completed for clients in Health and Social Care:

Domiciliary care
Supported Living Services
Emergency Placements
Community based care
Adult care
16+ supported services

Locations of Local Authorities:

North East
North Yorkshire
West Yorkshire
Midlands
London

If you are an organisation operating in the health and social care sector in the UK and are looking for support with tender writing or any other marketing, then get in touch . We are happy to talk through your requirements.

Marketing ideas rich, time poor?

Tue, 09 Aug 2022 14:22:29 GMT

When you are running a business, you have to juggle so many projects at once it is often marketing that gets overlooked. You usually have loads of ideas to make your marketing stand out, you just run short on time to do them.

We understand that most businesses know what they should do but just can’t find the time to do it. You may start the year with your targets and objectives but never quite move to putting that down into a marketing strategy and plan.

It is important that marketing forms an integral part of your business planning. Spending time, effort and money developing products and services and then not telling your target audience about them isn’t going to deliver the growth you expect. Getting your ideas formalised will help. Even if you are thinking social media to begin with, a blog post and some targeted advertising, having a plan will get the ball rolling.

Typically, your marketing plan should include what you want to achieve, competitor information, routes to market, the tactics you are going to use i.e. social media, pr, advertising, events etc. and a budget. Setting a marketing budget can be difficult if you are just starting your marketing planning journey but it should be allocated to ensure you make your marketing happen.

Reviewing the plan is also a must. Adapting to market conditions, changes in business strategy and skills levels all influence how your marketing activities are prioritised. Being flexible and agile will improve the success of your marketing efforts and influence future strategy.

A bit about Label Marketing

Label Marketing is a young business with a wealth of experience behind it delivering marketing services to SMEs and global companies in the following sectors:

Manufacturing
Technology
Fashion
Health & Social Care
Professional Services
Property Management

If you need marketing strategy and planning support , contact us . We can work with your team to deliver your marketing tactics or provide strategy creation and implementation.

Getting the message right

Thu, 11 Feb 2021 11:57:28 GMT

If we have learned anything in this pandemic it is the importance of getting the message right. Mixed messages have seen us confused as to what we need to do and when and just as soon as we think we've grasped it, the message changes again.

In March last year at the start of the COVID-19 pandemic we had strong words delivered with conviction and displayed on a lectern for the world to see. The messages were short, colour coded and gave a clear picture as to the important factors during this crisis. However, it wasn’t long before these changed, the person delivering them read them in the wrong order and it started to become confusing. It has now returned to the original message, and one that has been held for several weeks, but unfortunately the damage has already been done.

The underlying principle of marketing is to know your audience and communicate with them effectively. Many organisations have had to change their working practices and adapt to the changing landscape ahead of them. The businesses that succeeded have remained true to their brand and their audience and connected with them effectively.

Retailers who have placed more focus on their apps, social media and websites rather than their stores have strengthened their customer relationships and continued to deliver their key brand messages effectively. Whilst those slower to act (or those who haven’t said anything at all) have unfortunately failed and as a result our high streets will look markedly different when the new normal is implemented.

Banks, consultancies and professional services who have embraced a more flexible approach to client interaction have also prospered using digital marketing to consistently communicate key information to reassure their customers.

If you change the way you do things you can’t expect your customers to guess, they need to be informed and this has to be both clear and consistent. Internally, businesses may be chaotic and reactive but outwardly, it is imperative they remain true to their core brand principles and get the right message across to their clients in the right way.

If you would like support with marketing communication or any other aspect of marketing, then give us a call on 07307 136278 or email hello@labelmarketing.co.uk

Find out more about our services or contact us

Living your true brand life

Mon, 15 Jun 2020 10:07:46 GMT

You know it don't you? The brand in the image above. It's the distinctive colour, the shape of the product and the familiarity of the way it's presented. It's the brand. It knows what it is and remains consistent to ensure consumers do to.

Knowing who your brand is underlies everything you do. It has a personality, a voice and an image to maintain don't you know. It has to speak to its customers in a way which will connect, drive loyalty and ultimately deliver sales. After all, what is a business if it doesn't make money? Here we outline a few key things to make sure your brand is living its best life.

Consistency

Your brand is much more than your logo, but your logo is part of your brand. Colours, styles and messages must be consistent in order to build a picture of how you want your brand to be perceived and you must maintain it across all platforms and in both internal and external marketing.

Recognition

It's always nice to be recognised, isn't it? That's why consistency of message drives recognition and promotes a connection between the consumer and the brand. It makes customers feel included in the activity and valued for their part in the brand's success.

Trust

Both consistency and recognition build trust. Trusting your brand enables you to enter new markets or introduce new products to an already receptive consumer. However, this comes with responsibility so you must make sure you get it right.

Pride

Building a successful brand externally should translate into proud employees. Working for a successful brand and then demonstrating the brand values internally nurtures a sense of inclusion and overall job satisfaction.

Value

And the ultimate aim, value. Real commercial value that can be leveraged when looking for investment or a sale. The success of your brand can be the shining light of your business if you maximise the opportunities it can create for you. Partnerships, sponsorships and community activities can all help propel your brand to the next level.

To find out how we can help your brand shine, visit services or contact us .

The importance of marketing during a crisis

Fri, 29 May 2020 10:07:46 GMT

When the Covid-19 pandemic hit, businesses found themselves performing a chaotic juggling act of keeping their commercial plan on track whilst balancing the safety of employees and customers and turning their proactive marketing strategies into reactive campaigns.

Many high street retailers were quick to re-think their emphasis, concentrating on “work from home” fashion and “pamper yourself skincare” as staying in became the new going out. Now, several weeks from the start of lockdown, those same retailers have turned their efforts to promoting homeware ranges tapping into the fact that we have all been looking at our home furnishings 24 hours a day and resenting the colour scheme that worked perfectly for the pre-corona times. These brands have maintained their presence, their familiarity with customers and kept some sense of normality in otherwise very un-normal times. They understand that by building their relationships with customers through empathetic marketing it translates into a loyal and willing to spend customer in the months ahead.

The latest ad from KFC, produced by Mother London is a great example of this. Using video compilations of our questionable attempts at recreating the popular fast food against the soundtrack of all by myself shows a brand with humour. The ad is wrapped up with the strapline, “we’ll take it from here,” a friendly approach at recognising what we have been through whilst promoting the return of their delivery service. Our efforts were never going to quite measure up were they?

Software and tech firms have benefited exponentially with brands like Zoom and Houseparty creeping into our vocabulary like we have been using them for years. They have managed to get you to rely on their products in a “how did we ever manage without them” kind of way and consider them as replacements for events like meetings and networking permanently. In terms of our responsibilities for climate change, only real solutions which make our lives easier are going to change majority behavior and hopefully this is one area where it will.

Being able to adapt your marketing is crucial during a crisis but one thing is certain going off the radar during these challenging times just puts you further behind your competitors when our (new) normal returns. As lock down easing has now begun, it will be the brands who remembered their customers who will see financial gains in the next twelve months.

To learn more about how we can help your brand and marketing strategy visit our services page.

The trouble with Facebook

Mon, 25 May 2020 10:07:46 GMT

Facebook came onto the scene back in the mid noughties and changed the face of online communication forever. Back then it was great tool to snoop on your ex-boyfriend or connect with people you went to school with to see if they had really achieved what they said they wanted to. I remember my cousin (who is 13 years younger than me) telling me around that time that Bebo was the best social platform and Facebook was for “older people.” Ahem, and how did Bebo work out for you?

Facebook developed at pace, it looked for other opportunities and it continually learned (in those early years at least) to update, adapt and change to the needs of the user and its underlying principles. It also had a great story of it's inception (which became much less fluffy in the 2010 film, The Social Network) which inspired people sitting in their bedrooms dreaming of making a fortune online. The story appealed to students and those in their early 20s (their core users at the time) because it connected to them. It sparked something in people dreaming of making their mark on the world through technology.

But then it changed. It was no longer the platform for the in crowd, it was the platform for everyone. Your Mum, your Auntie, her dog, your driving instructor and guess what? they all wanted to be Facebook friends with you. You started to see endless posts about cats, school uniforms and trips to the pub which were punctuated with check ins and images of their food. Everyone was sharing their likes and dislikes (literally) and with all this data businesses wanted in. A nd here in lies the issue.

Because Facebook started as an individual platform, some businesses developed the misconception that it was easy. It only takes a couple of minutes to take a photo and post - right? Of course it does, but does the post content speak your brand voice? Does the image reflect your message? Are you posting the message at the right time? Are you tagging relevant people? Yeah, of course the post takes two minutes but the strategy behind it takes time and most importantly skill.

Social media should be given the same respect as any other marketing tool and it takes resource, it takes time to nurture and grow your profile and lots of careful planning to build a network who will become your key client base.

We would love to help you maximise your social media opportunities, to find out how visit our services page.